The Athena Project

The Athena Project is a veteran-founded organisation built to support veteran victim-survivors of sexual violence, a safe place to be seen, heard, believed, and supported by a community of like-minded souls. Jordyn came to us with a concept for a business and a community she wanted to create, one built on victim-led initiatives, advocacy, and reclaiming power, story, and identity. Bringing that vision to life across everything from brand identity to website design and social presence. We developed a full brand identity, website design, and social media setup that positions The Athena Project as powerful, empowering, and deeply human, consistent across every touchpoint, from brand to social content.

"Working with Lucy, to create our brand was nothing short of amazing. From beginning to end, Lucy made me feel welcome and reassured throughout the creative process, not only of our unique and aesthetic branding, but through the careful curation of our website. Lucy's dedication to her consultation throughout our brand build meant that she answered any questions I had prior to me even having to ask them. In doing so, Lucy took a brand story and our written inspiration and turned this into an original, harmonious design that perfectly captures our biggest dreams for our brand! Lucy has an eye not only for detail but for original creative ideas that are the reason our branding is so intentional, backed with meaning and unlike anything that exists in our sector. We are so grateful to have had Lucy guide our brand through this journey and highly praise her and her work."